Run a “free if they win” promo. Hedge the payout so a win can’t hurt you.
PromoHedge places a matching position on your own Kalshi account — a CFTC-regulated exchange — so if the team wins, the exchange payout funds the comps you owe.
You own the account. Funds flow only between your bank and Kalshi. We never touch your money — every order is yours to approve with one tap before anything executes, at a worst-case cost you see first.
The math, on the table
Illustrative numbers using Kalshi’s published fee formula. Your quote shows the live figures for your game before you approve anything.
Both branches are known before you tap approve. If the team wins, the $2,000.00 payout funds the comps and your promo cost the $874.11 hedge. If they lose, you spent $874.11 on a promotion that packed the room on game night. What’s off the table is the blowout: winning night, full house, every table comped, nothing to fund it.
How it works — three steps
Why it’s safe by design
- You custody everything. The Kalshi account is yours; we never hold funds — ever.
- Nothing executes without your tap. Every order is quoted, approved, and capped at a max cost you see first. Limit orders only.
- Live on a real exchange. The full pipeline — quote, approval, order, settlement — has been run end-to-end on the live Kalshi exchange with real money, not a sandbox.
- Every action is logged. An append-only audit trail records each quote, approval, and order, so there is never a question about what ran and when.
- Only hedgeable promos. We only take on promos tied to markets Kalshi actually prices — no guesswork.
Fair questions
Isn’t this just gambling?
No. A bet seeks profit from an uncertain outcome. A hedge offsets a liability you already have — the promo you’re running. The two legs move in opposite directions: if the team wins, the exchange payout funds the comps you owe; if the team loses, you owe no comps and the hedge cost was your campaign’s marketing spend. Either way, your worst case is the fixed number you approved before the game.
Is it legal?
Kalshi is a CFTC-regulated exchange (a federally designated contract market), and the position sits on your own Kalshi account, opened in your name under Kalshi’s own eligibility rules. PromoHedge never takes custody of funds and never trades without your explicit per-order approval. Your promotion itself is subject to your state’s ordinary promotion and advertising rules — as with any promo, run the terms past your counsel. Nothing here is legal advice.
What’s the catch?
The hedge isn’t free — you pay the contract price plus exchange fees, and that money is spent whether or not the team wins. Quotes are limit orders that are only good while the order book holds, so occasionally a quote expires before you approve and we re-quote. And not every promo idea maps to a market: if Kalshi doesn’t price the outcome, we’ll tell you it isn’t hedgeable rather than improvise.
What does it cost?
Three parts, all visible before you approve: (1) the hedge position itself (contracts × price), (2) Kalshi’s exchange trading fee (roughly 0.07 × contracts × price × (1 − price) — about $34.11 on the $2,000.00 example above), and (3) our flat concierge fee per campaign during the pilot: $500 for promo caps up to $1,000, $750 up to $5,000, $1,000 above that. No percentage of the payout, no spread, nothing variable after you tap approve.
Which promos qualify?
Any promo tied to an outcome Kalshi actually prices: single-game winners, series and championship outcomes, and similar listed markets — think “free dessert if the Kings win tonight” or “20% off everything if the Niners win the division.” Raffles, coin flips, in-store contests, or outcomes Kalshi doesn’t list can’t be hedged, and we’ll say so up front.
PromoHedge is a hedging service, not insurance. It is not a guarantee, coverage, or protection of any kind. Positions are placed on the merchant’s own Kalshi account, subject to market availability and the merchant’s approval. A win is never certain; the hedge offsets the promo payout when the hedged outcome occurs. Example figures are illustrative; live quotes reflect current market prices and fees. Soxoa LLC, Sacramento, California.